Thai Rice Flagship Store on Tmall.com has helped Thai businesses sell more than 1,219 tonnes of rice and rice products worth over US$2.56 million (85.25 million baht) in total since its launch on April 19, until June 30.
“Currently, there are 35 Stock Keeping Units (SKUs) of products sold through Thai Rice Flagship Store and the DITP expects the number to increase to 60 SKUs in July,” DITP Director-General, Chantira Jimreivat Vivatrat, said on July 19.
Moreover, the DITP will hold business matching activities between Tmall.com and Thai farmers around the country in order to select other agricultural products to be distributed on Thai Rice Flagship Store while pushing forward other potential Thai products such as cosmetics, skincare, fashion products and lingerie to be sold on Tmall.com.