Thailand’s participation at the Hong Kong International Film & TV Market (FILMART) 2023 held from March 13 to 16, could generate potential revenue of more than Bt1.3 billion (US$38 million). Support provided by the DITP aligns with the Ministry of Commerce’s objective to enhance the competitiveness of Thailand’s entertainment industry, which plays a crucial role in advancing Thailand’s soft power.

Twenty-one leading Thai companies, including motion picture producers and distributors, television, documentary and animation producers, as well as production and post-production service providers attended the event. They received a total of 527 business appointments with international partners. The Thailand Pavilion attracted international buyers throughout the four-day event, laying the foundation for future trade and closer business relationships.