Thainess

• Viya Crab stems from a family business that started selling fresh seafood at markets.
• Now the company exports quality canned seafood internationally under the Siam Crab brand.
• Online marketing has seen an increase in sales domestically through Facebook Fanpage.

“When talking about crabs, many foreigners would say that Thai crabs are the most delicious,” says Madina Laojaroen, Deputy Managing Director of Viya Crab. “As Thai products are considered premium by international customers, we named our brand Siam Crab to communicate that they come from Thailand.”