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- Future Food is a rapidly growing trend driven by health and environmental concerns, with a rising demand for safe, nutritious, traceable and eco-friendly food options.
- Thailand's Future Food market is dominated by Functional Food, with exports valued at more than $3.7 billion, and catering to health-conscious consumers.
- Campaigns like "Wen-Day on Wednesday” drive health, sustainability and growth in Thailand's future food industry through diverse, accessible and safe food options.