Nanafruit Sees Strong Demand for Heathy Snacks
Nanafruit focuses on global customers looking for healthy and nutritious snacks.
Global certification is key to penetrate global markets, especially in the EU.
Nanafruit encourages local farmers to grow different varieties of fruit for a sustainable future.
The value of Thailand’s fresh, frozen and dried fruit exports reached 128.33 billion baht (US$4.094 billion) in 2020, an increase of 13.45 percent on the previous year. Exports have continued to rise by 13.15 percent in the first quarter of 2021 to just over 20 billion baht. (US$638.1 million)
These statistics show that Thai fruit products are in high global demand, as consumers are increasingly looking for healthy, clean and innovative fruit products, which Thai farmers and exporters can deliver.
Founded in 2017, Nana Fruit is a manufacturer of freeze-dried and dehydrated fruit under the brand ‘Nanafruit’; the word ‘nana’ in Thai means various types of fruit.
“Nanafruit aims to make Thai fruit well known in the world market,” says Nakwan Trakarnsirinont, CEO & Managing Director of Nanafruit. “Our dried fruit products are made from premium grade fruit selected from local farms, together with advanced technology. Thus, they are regarded as premium quality dried fruit, which is good for both physical and mental health.”
Unlike other companies, Nanafruit uses cutting-edged dehydrated technology and processes that are recognised by international manufacturing standards. It also has attained both local and global certificates such as HACCP, GMP, Thai FDA, USFDA and Halal certification.
Nanafruit exports to more than 12 countries and territories, including the US, Japan, China, Taiwan, Hong Kong, Mongolia, Kazakhstan, Bahrain and ASEAN. About 80 percent of the company’s sales derive from exports, while 20 percent are from local sales.
It is also currently in the process of obtaining a BRC certificate, an international Food Safety Management Systems standard, to enable it to export to Europe, where there is great interest in healthy products and tropical fruit.
Presently, the company has more than 20 products; the latest of which is a fruit snack made for kids. This is a growing market as parents are increasingly concerned about their children’s health.
“We produce fruit as a snack so that children can enjoy having some snacks, while parents do not have to worry about their nutrition as our product is clean and safe,” says Trakarnsirinont.
Due to the Covid-19 outbreak, the company had to shift its marketing plan from focusing on tourist markets to producing OEM products to compensate for declining sales while also helping local farmers to survive. Noting that longan farmers only make money for four months each year, Nanafruit has encouraged them to grow other types of fruit to secure a year-round income. Nanafruit purchases various fruits from farmers in the northern part of Thailand and some provinces in the south. As a result, farmers have a stable income, while Nanafruit’s customers can enjoy its nutritious snacks.
For more information, visit: www.nanafruit.com
Words by Petchanet Pratruangkrai
Photo courtesy of Nana Fruit Co., Ltd
