Eccentric ‘One More Thing’ Brand Plans Expansion into Europe
One More Thing brand created for those who value art
Over 40 years One More Thing has produced high quality products
Brand transformation is vital to ensure a company continues to thrive
Starting with a textile factory in 1979, Narongsak Thongvatanavanich’s family business has developed a strong reputation for its high quality weaving. After taking over the reins of the business from his father, and believing that business models should constantly evolve to survive, Narongsak decided to transform it to modern day business practices.
While the factory had been manufacturing textiles for decades, the entrepreneurial Thai decided the time was right to launch its own brand. One More Thing is the brand that sprung from Narongsak’s vision.
“I think in the textile business, if we look at our competitors, such as India, Bangladesh, Vietnam and Cambodia, they have cheaper costs and raw materials, so customers are looking for cheaper price,” he says. “That’s why we need to adapt and adjust to make sure we thrive through any business disruption, and create our unique identity.”
The One More Thing brand has utilised the business’ 40 years of knowledge of textiles to create products, such as fashion apparel, bags and home decoration items. The brand has now designed more than 1,000 patterns.
“Our brand has this eccentric vibe,” Narongsak explains. “We already had a fabric factory which we used to create products from our own fabric. Delicate weaving, sophisticated designs and vibrant colours are our trademark.
“While we design our own patterns, we also collaborate with other artists, such as Pomme Chan and Tae Pradipat to create new product lines. Recently we developed a fabric that can be used outdoors as furniture.”
Narongsak explains that their main customer base is people who “value art”.
“Each product is created with care. We put our heart into the design. The fabric we use has a complex woven pattern, so each piece takes time to create. We also have a great variety of designs, so our customers can be anyone aged 15 to 60,” he says.
The entrepreneur has plans to start exporting to Europe.
“I think most Europeans value this kind of art, so I believe Europe is our first target. We now have a store in France, but we also want to export to China, Japan, East Asia and the US.
“We want to grow into a global brand. The DITP has been most supportive in helping us match with the right customer.”
With Narongsak’s driving vision, One More Thing has the potential to become a global brand that everyone will recognise.
For more information please visit https://www.facebook.com/omtpatternbreaker/
Words by Ploylada Sirachadapong
