• Future Food is a rapidly growing trend driven by health and environmental concerns, with a rising demand for safe, nutritious, traceable and eco-friendly food options.
• Thailand's Future Food market is dominated by Functional Food, with exports valued at more than $3.7 billion, and catering to health-conscious consumers.
• Campaigns like "Wen-Day on Wednesday” drive health, sustainability and growth in Thailand's future food industry through diverse, accessible and safe food options.

Future Food is a rising trend in the global food industry, driven by concerns over health and environmental issues. Increasingly, people worldwide are prioritising their well-being ...

• Recent food trends in Germany include a focus on health and nutrition, online shopping, shared culinary experiences, and sustainable and locally-sourced products.
• Thai cuisine enjoys popularity in Germany, influenced by Germans’ love for international travel and the country’s multicultural urban society.
• Thai food imports to Germany encompass a wide range of fresh and processed items, partially influenced by the impact of the Russian-Ukrainian War.

Germany has always held a strong appeal as a key market in Europe. The strategic central location, bordered by nine countries...